Attracting online shoppers to your e-commerce store is
just one step, the challenge is to capture their attention whilst on your
online store and converting them into buyers.
Most online visitors have a short attention span and if
they are unimpressed with your site then they just leave without visiting other.
So how do you retain visitors on your e-commerce site and
convert them into buyers?
- A clean cut and stunning design
Online visitors do judge a website
design and design makes a great influence in people’s perceptions of the credibility
of a website. A clean and uncluttered design makes a good impression on the
online visitor whilst a bad design with too many ads and lack of clarity is a
big put off.
- Responsiveness is a big PLUS
With internet accessibility on various
devices ranging from a laptop, tablet, to a smartphone it has become the need
of the hour to have a responsive website that provides an optimal user
experience across all browsers and devices.
- Snail paced Page load is a killer
A website that loads at a snail’s pace
is bound to turn off an online visitor. Most visitors don’t have the patience
to wait for more than three seconds before abandoning the website. A fast
loading site rates high on search rankings. Site speed is an important attribute to minimizing or maximizing bounce rate.
- Relevant Content is king
Research indicates that a website that
is unique is the one that stands out from the crowd and therefore attracts a visitor’s
interest.
These are not exhaustive but some
crucial factors that have a direct bearing on the bounce rate.
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