So you have a business that you want to promote and
also want to achieve your business goals. Let’s say you have services that you
want to let the relevant people or companies know, the best way to do that, is
have a visually stunning website that converts visits into potential business.
So
what are the essentials of good website?
Building the best website is a combination of all
factors which includes visuals, usability, clarity, content, and search engine
optimization. All these features should be given equal importance to produce a
website that converts into sales.
Visuals
People are impressed by what they see so visuals are very important in designing a website. Whether you are building it for communication, information or marketing purposes, using effective visuals with the right pictures and animation is bound to keep your visitors captivated. Visuals establish your brand and signal what your site is meant to do. People often find it boring to read huge chucks of text with no images etc. Visuals tends to keep your visitors on your site for a longer time and possibly a conversion into business.
Usability
A responsive website is one that has high usability which
means that your visitors should find it easy to understand and accomplish what
the site is intended for. So when designing your website you need to keep your targeted
audience and visitors in mind and keep yours interests out of it. This could mean
educating your customers, converting into business leads and this is the true
essence of a great website.
Content
is King with great SEO
As Seth Godin said Content marketing is the only
marketing left. Words make or break is true in every sense when it comes to a
website. Content is the foundation of today’s marketing strategies because
businesses use blogs and website to showcase their expertise. Creating valuable
content that your visitors need is the key to achieving business heights.
Valuable content helps you to promote your products or services and also makes
it easy for a potential client to find you.
Content and Search engine optimization go hand in
hand. SEO involves the usage of right HTML tags for your pages, heading and
links. Inserting the right keywords for page to page is crucial to a solid website. Google Authorship also helps in displaying your content in search
results.
Creating original yet useful content is important for
your site to appear on search results.
Clarity
Clarity is a very important facet of a website. Whether your site is meant to inform people, convert new clients or both, there has to be a concise direction. The design and visuals should be incorporated in such a way that visitors find it easy to navigate about and find what they are looking for. A clear cut site navigation will surely bring visitors and keep them on your site.
Trust
With a lot of online frauds it’s very important to
maintain and create a website that build trust. Conveying to your visitors that
you are reliable and trustworthy is crucial.
So when designing a website everything should do as it’s meant to. For example
if someone clicks on a link thinking it will go to another page on your website
instead the link goes to an irrelevant completely new website then you will lose
your visitor. To highlight on trust you should expressly state that user
information will never be shared with third parties, without prior consent.
Mail us : info@orbiosolutions.com
